Promoting Your Art on Social Media
How paid promotions help sell art
Once you've mastered the organic approach to social media marketing, it's time to experiment with paid promotions. But where do you start? In this information packed workshop, artists learn exactly how to create and execute advertisements on Facebook and Instagram to promote art events, auctions and more. With a minimum investment as low as $1 a day, it's possible for nearly any artist to start creating art advertisements on social media. And once you do, these platforms generate and deliver important, enlightening analytics about your following. By the end of this workshop, you will know how to access those analytics and use the information to increase your profitability as an artist.
55 minutes of Content
· Learn how paid ads differ from organic posting
· Understand ROI of paid ads
· Learn the different methods to create ads; carousel, video, photo
· Gain insight about analytics to increase profitablity
· Gain tools for growing your following
"I'm now ready to create an ad!"
Beth Cooper, course participant
Your Guide: Caron Shahrestani
Before starting her own video company, our founder came from a writing and teaching background. After graduating from the University of Oregon with degrees in both journalism and French, she worked as a newspaper reporter for a number of publications from The Detroit Free Press to the Honolulu Advertiser.
In 2006, she joined the Peace Corps as an English teacher in Francophone West Africa, where she became fluent in French. Born and raised in the Bay Area, Caron moved back to San Francisco in 2008 and pivoted to video production amidst a newspaper industry melt down. Caron apprenticed for local video production companies and studied video marketing at the University California Berkeley Graduate School of Journalism before deciding to strike out on her own. With the support of her Bay Area based family and an angel investor, she opened Caron Modern Media in 2013.
Your Guide: Kathy Beekman
Kathy Beekman, co-founder of Thrive is a professional artist, art career coach, author, and community builder. She has presented art related workshops and retreats for over two decades and has a great passion for positively impacting others’ lives in creative ways. She loves living in Bailey, Colorado perched on a mountain top at 8600 feet with her husband and two cats.